"More Homer Simpson than Superman"

Dan Ariely explains behavorial economics in three bullet points. Before you get carried away, though, make sure to read Andrew Ferguson's critique of the "nudgeocracy" envisioned by Ariely and other behavioral economists. Then--to rebut the rebuttal--watch this TED video of Ariely. And THEN paint your face blue and pretend to be Papa Smurf. OK, perhaps that last one was unnecessary.