Sunday, February 1, 2009

Hot N' Sweaty

Powerade makes a--if you'll forgive the triple-decker pun--ballsy move, using pictures of naked rugby players in its ads.

That's simple enough. Naked men+muscles=More business, right? But what if other drinks followed a similar pattern? That's a terrifying thought. Not every drink's target audience is as well-built as Powerade's.

Would RC Cola, for instance, run ads featuring a pasty, nude hillbilly chowing down on a moon pie? Or would Red Bull advertise with a picture of a jittery, bug-eyed college student frantically typing on his laptop--in the buff, of course?

God help us. Please.

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