The Tour de France...epic, exhilarating, and a complete ratings dud on TV. No one watches the damn thing! If people wanted to watch a bunch of scrawny guys sweating through their colorful spandex shirts, they could go down to the local gym and ogle the people on the treadmills.
So how to get people interested in the T-d-F? I think the case of this Oregon woman provides one possibility.
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